Thinking Styles AI – Unlock the Power of Cognitive Diversity

Understand yourself. Understand your team. Work better - together.

About Thinking Styles AI

Thinking Styles AI improves team effectiveness by leveraging cognitive diversity to drive sustainable high performance. Co-developed with Dr. Fiona Beddoes-Jones, an expert in applied psychology and cognitive diversity, this neuroscience-informed solution reveals how individuals naturally process information, make decisions, and collaborate, across twenty-six distinct thinking styles.

Unlike traditional profiling tools, Thinking Styles doesn't categorize people into boxes or measure intelligence. Instead, it goes beyond traditional personality tests by offering deeper understanding of individual thinking patterns and actionable insights into leadership style, team dynamics, recruitment and onboarding effectiveness.

Thinking Styles AI provides insight into the natural thinking patterns individuals gravitate toward — and those they might avoid. This clarity transforms how teams collaborate, communicate, and perform.
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When the manager and their team understand these patterns in themselves and their teammates, they can work together more effectively by leveraging their collective cognitive diversity.
Why It Works
Modern teams often face:

  • Miscommunication and mistrust due to cognitive friction

  • Decision-making slowdowns from misaligned perspectives

  • Conflict that consumes leadership time

  • Stalled innovation from unrecognized diversity

Thinking Styles AI is the missing link: it offers cognitive alignment as a measurable, actionable lever for high performance.
When distributed teams understand and adapt to each other’s cognitive styles, they gain:

  • Faster decision-making

  • Frictionless collaboration

  • Energized communication

  • Deep trust built on cognitive empathy

  • Unlocked potential of diverse perspectives

Effectiveness as a High Performance Tool

Thinking Styles AI is a neuroscience-based catalyst for self-awareness, collaboration, and team performance. Here's how it drives impact:

  • Unlock self-awareness: Reveals natural thinking preferences and energy-draining behaviors—fueling more authentic leadership and work habits.

  • Enhance collaboration: Identifies friction points and provides tailored guidance for better alignment across teams.

  • Build trust and empathy: Develops a shared language around thinking styles, strengthening psychological safety and reducing miscommunication.

  • Optimize team performance: Equips managers with tools to map team dynamics, close cognitive gaps, and assign work based on thinking strengths.


By turning individual cognition into collective intelligence, Thinking Styles elevates how teams lead, work, and connect.

Effectiveness as a Recruitment Tool

Thinking Styles AI is a strategic asset for de-risking executive hiring. Here's how it elevates recruitment:

  • Reveal hidden fit factors: Go beyond the CV to uncover how candidates think, lead, and make decisions—highlighting strengths and potential friction points that interviews alone can miss.

  • Illuminate alignment with leadership context: Assess compatibility between a candidate’s cognitive style and the hiring manager’s approach, helping prevent misfires that stem from mismatched expectations or communication styles.

  • Inform better interviews and references: Use Thinking Styles insights to craft targeted, high-signal interview questions and reference checks that probe the “how,” not just the “what,” of leadership.

  • Mitigate bias and gut-reliance: Provide a structured, language-based framework to challenge optimistic projections and surface blind spots—enhancing decision-making rigor without replacing human judgment.

  • Confident Hiring Without the Face Time: Help hiring teams make confident decisions, even when face-to-face time is limited.


By translating abstract leadership traits into actionable insights, Thinking Styles helps hiring teams make smarter, faster, and more human-centered executive hiring decisions. It turns recruitment from a high-stakes gamble into a more informed, aligned, and intentional process.

Effectiveness as an Onboarding Tool

Thinking Styles AI is a powerful accelerator for onboarding. Here's why:

  • Fast-track understanding: New team members understand how their colleagues think, communicate, and make decisions.

  • Build early trust: Transparent insights promote psychological safety from day one.

  • Reduce ramp-up time: New hires gain clarity on expectations, collaboration preferences, and how to get the best from their manager and teammates.

  • Strengthen integration: Cognitive empathy allows diverse thinking styles to contribute from the start.


By aligning expectations and improving cognitive fit early, Thinking Styles transforms onboarding from a formality into a strategic advantage.

Effectiveness against Digital Exhaustion

Thinking Styles AI is a strategic antidote to digital fatigue. Here's how:

  • Reduce mental overload: By revealing individual thinking preferences, teams can streamline communication and decision-making, cutting through noise and unnecessary complexity.

  • Minimize energy drain: Teams identify and avoid behaviors that deplete cognitive energy, enabling people to work in ways that align with their natural strengths.

  • Optimize collaboration flow: Meetings, tools, and workflows can be tailored to match diverse cognitive styles, reducing friction and boosting engagement.

  • Rebuild trust and resilience: A shared language for thinking creates psychological safety and understanding, turning remote collaboration from a source of burnout into a source of momentum.


By aligning expectations and improving cognitive fit across teams, Thinking Styles helps reduce the mental strain of digital work.

Real-World Impact

Thinking Styles generates its own credibility: people cannot fail to see themselves in the profiles. This in turn validates their expectations of its potential use.
— David Kelly, Manager, RBS Group
A unique product that gives focus to the individual rather than putting them into 'boxes'.
— Jan Mangan, National Training Manager, Renault Financial Services

From Misalignment to Momentum

Thinking Styles AI helps teams:

  • Decode how they think and decide

  • Reduce wasted energy and misunderstandings

  • Accelerate aligned decisions

  • Build lasting trust and performance

Unlock Your Team's Cognitive Potential Today

Stop wasting energy on miscommunication. Start leveraging your team's cognitive diversity.

→ From friction to flow in one AI augmented assessment
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