Clients

The majority of the companies we work with are high-growth startups and funds

"CultureGene's values work has given us a huge ROI in team retention and self-management"

Natasha guerra, CEO, runway east

"The process works - it's as simple as that"
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PAUL NIXON, LGT VESTRA

"CultureGene opened our eyes to the power of culture"

MICHAEL PAPAGEORGE, ISF WATCHKEEPER

"Brett's practical and deeply insightful work unlocking the commercial value of company culture for us has been invaluable; I'd thoroughly recommend him to other investors looking to add value to their portfolio companies right now.
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Albert van der Wal, CoMMITTED CAPITAL

Exploring the Culture-Driven Movement

Introduction

The traditional operating model for business, that was developed for the industrial era, was suitable for complicated yet predictable challenges. Business is more volatile because of the accelerating technology-driven rate of change and this in turn has resulted in business challenges becoming less predictable.

The previous hierarchical top-down management style that worked so well in the past is no longer effective in the VUCA (volatile, uncertain, complex and ambiguous) business environment.

Culture-Driven companies are designed to thrive in this new volatile world because they are not designed to be hierarchical, they focus on personal growth and development, are more agile, flexible and adaptable.