A software driven culture development process for hybrid teams

Our proprietary software platform enables our experts to facilitate virtual multi-person workshops in real-time.

Involve your team to understand your current/actual culture, explore your aspirational culture and define your:

  • Vision and Mission‍
  • Core Values
  • Expected and Unacceptable Behaviors
  • And understand the impediments to achieving an optimal culture for your business
Explore the CultureGene Platform

The future is Hybrid

A hybrid work environment requires a new operating model

Leaders shouldn't think that the management style that worked pre-COVID will be as effective in the flexible work future

One of the biggest threats of hybrid work is the second-class citizen

In a hybrid work environment remote workers:

  • Struggle against communication structures optimized for the office
  • Do not experience work or culture in the same way
  • Do not develop the same work relationships
  • Are often excluded from discussions and decision-making
  • Need to be more vocal and work harder to be heard and recognized
  • Miss out on the banter and informal communication
  • Are excluded from the office tribal sub-culture
  • Experience managers who don't know how to lead remote workers


Leaders shouldn't think that the management style that worked pre-COVID will be
as effective in the flexible work future

One of the biggest threats of hybrid work is the second-class citizen

In a hybrid work environment remote workers:
- Struggle against communication sstructures optimized for the office
- Do not experience work or culture in the same way
- Do not develop the same work relationships
- Are often excluded from discussions and decision-making
- Need to be more vocal and work harder to be heard and recognized
- Miss out on the banter and informal communication
- Are excluded from the office tribal sub-culture
- Experience managers who don't know how to lead remote workers



Overcome the second-class citizen threat, by building a remote-first hybrid work culture that is fulfilling, inclusive and equitable culture, where there are no advantages or disadvantages to working in an office.

Hybrid Leadership Course
Explore The CultureGene platform
CultureGene's practical and deeply insightful work unlocking the commercial value of company culture for us has been invaluable; I'd thoroughly recommend them to other investors looking to add value to their portfolio companies right now.

- Albert van der Wal, General Partner, Committed Capital

What you can abchieve with CultureGene

A 3-stage process to develop a strong, functional remote-first hybrid work culture

    Define/Refine

    Vision, mission & core values
    Expected & unacceptable behaviors
    Understand the culture gap between your current culture and your aspirational culture

    Embed

    Embed your culture into your leadership team, processes, functions and decision making.
    Integrate the 9 remote working best practices into your operating model.

    Manage

    Evaluate, track, course-correct and optimize your company culture on an ongoing basis.

    CultureGene opened our eyes to the power of culture. Everyone took part in the process and had their say and as a result we achieved significant buy-in from the team. The impact on our business, from how and who we recruit to employee engagement and productivity, is undeniable.

    - Mike Papageorge, CEO ISF Watchkeeper

    Integrate remote work best practices to succeed at hybrid work

    To build a thriving remote-first hybrid work culture, it helps to understand how remote companies operate because, at any one time, a percentage of your people will be working remotely.

    To ensure the people working remotely don’t feel like second-class citizens, you must integrate remote-first best practices into the company's DNA and treat remote working as the default way of working. It is vital to build a hybrid work culture where:

    • Remote employees must feel as much a part of the team as those in the office.
    • Everybody experiences the culture in the same way.
    • The leadership team works (mostly) remote.

    Remote work best practices

    • Focus on communication
    • Process-ize the business
    • Ensure wellbeing
    • Develop social connection
    • Create documentation
    • Transparency & trust
    • Focus on results/output
    • Be deliberate about culture
    • Customize recruitment & onboarding processes

    Our Covid-19 Research - How 165 Startups are Adapting to Remote Working

    We surveyed over 165 startup founders in the UK to find out how they're adapting their company culture to remote working during the Covid-19 pandemic. Our average respondent had raise 2m in funding and has 10 - 24 person team.

    What we found out, in a sentence:

    The race to remote working excellence has already started, and startup leaders who were proactive about their company's culture development prior to the pandemic are finding the transition to be smoother than those that weren't.

    Recent Blogs

    Might you be feeling burn out too?

    Meetings: the burn out solution
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    Why wonderful meetings make an amazing culture

    Meetings are one of the most critical, yet overlooked areas of company culture
    learn more

    The Challenges That Come With Transparency

    Considerations when providing open access to information.
    learn more

    Speak to an expert

    Let's Talk About Your Culture

    The CultureGene Culture Development Process is a proprietary methodology combining human expertise and technology to help you to define, embed and manage your culture.

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    The Culture Development Experts

    Develop a remote-first hybrid work culture, that works

    As used by…

    Helping leaders develop a sustainable hybrid work culture

    With employees spending significantly more time working remotely, leaders are worried that their organization’s culture will become fragmented and weaker, leading to lower levels of engagement, performance and innovation.

    WE HELP YOU

    • Develop a new hybrid operating system to bridge the gap between in-office and remote work.
    • Reconnect your people with your culture
    • Build a consistent hybrid work model across the company
    • Step up and manage this dual work situation effectively, so that they can do their best work and live fulfilled lives.
    CultureGene's practical and deeply insightful work unlocking the commercial value of company culture for us has been invaluable; I'd thoroughly recommend them to other investors looking to add value to their portfolio companies right now.

    - Albert van der Wal, General Partner, Committed Capital

    The challenge of hybrid work at scale

    What we do know is hybrid work at scale will be an unprecedented event in which all kinds of decades old practices, policies, structures, norms and behaviours will be tested. Leaders who fail to respond to these tests run the risk of lower productivity and experiencing higher workforce turnover.

    Those leaders that do step up will gain a new competitive advantage and position themselves as employers of choice in the future of flexible work. With this image.

    Grabbing this opportunity with both hands is a non-negotiable leadership responsibility. If we want our best people to stay with us, and our organizations to remain competitive and succeed over the long term we need to take back control of ou culture.

    What do employees want from their leaders?

    Employees want their leaders to rethink work, to develop a new hybrid operating system to bridge the gap between in-office and remote work. They want a system that is designed to be consistent across the company. They want to know that hybrid work means the same thing to the finance team as it does to the marketing team. They want us to step up and manage this dual work situation effectively, so that they can do their best work and live fulfilled lives.

    Solutions

    Online Training Course

    Build a Sustainable Hybrid Work Culture
    A 5-part online course designed for senior leaders, middle managers and anyone  who wants to learn how to develop, evolve and support an effective hybrid work culture. HR, People Operations and Operations leaders will find it especially useful.

    Culture Consulting

    Culture Development Process
    The 3-stage CultureGene culture development process that will enable you to develop a hybrid work company culture where employees at all levels feel engaged in, and are responsible for, the culture of the company.

    Recent Prodcasts

    Brendan Rogers - Improving Leaders and Teams

    Managing Remote Teams

    Listen

    Habo Village Podcast

    How to Change your Company’s Culture

    Listen
    CultureGene opened our eyes to the power of culture. Everyone took part in the process and had their say and as a result we achieved significant buy-in from the team. The impact on our business, from how and who we recruit to employee engagement and productivity, is undeniable.

    - Mike Papageorge, CEO ISF Watchkeeper

    Our Press

    What We Do

    Our software driven consultancy services help some of Europe's leading startups and funds overcome their company culture challenges.

    What Clients Say

    CultureGene are at the cutting edge of company culture, understanding how high-growth companies leverage their culture to build exceptional businesses
    IVALIO JORDANOV, PARTNER 7% VC
    See our clients

    How we help clients 'win from home'

    OUR UNIQUE SOFTWARE DRIVEN PROCESS HELPS CLIENTS
    DESIGN &BUILD A STRONG, FUNCTIONAL CULTURE

    Define/Refine

    Our consultants take you and your team through a step by step, software driven process to unlock your core values, mission and vision. (The place most others stop)

    Embed

    We work with you to embed your values into your processes, functions and decision making - from hiring to promoting to rewarding - ensuring your team lives their values day in day out, with minimal oversight. 

    Manage

    Using our unique software stack, we work with our clients on an ongoing basis to track, course-correct and optimise their company culture. 

    Sign up for the 'OWN YOUR CULTURE' book launch


    Do you want to build a top 10% or top 1% company culture?

    Join our CEO Brett Putter and two leading culture experts from billion dollar companies for the launch of Brett's latest book, Own Your Culture, on the 30th of September, 5pm BST.

    Recent Press:
    Thank you! Your submission has been received!
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    Learn more about the launch and register for free on Eventbrite:

    EXPLORE THE LAUNCH

    What People are Saying

    TESTIMONIAL

    “Working with Brett to define the Runway East company culture has been a pleasure, we've seen a clear ROI”

    NATASHA GUERRA MD, RUNWAY EAST
    TESTIMONIAL

    "The CultureGene methodology is unique in it's scope and effectiveness"

    BRONWEN LOUBSER, FRAMES@53
    TESTIMONIAL

    "Brett is at the cutting edge of company culture. He is leading the way in understanding how high-growth companies leverage their culture and build exceptional businesses"

    IVAILO JORDANOV, CEO PRINTASTIC
    TESTIMONIAL

    “It’s fascinating to see how you break down the culture piece and put it at the centre of every action or decision the company makes. Almost like a framework for how to be successful!”

    NICK VERKROOST COO, SEENIT
    TESTIMONIAL

    "The CultureGene process works, it's as simple as that"

    PAUL NIXON, LGT VESTRA
    TESTIMONIAL

    "Brett opened our eyes to the existence and power of culture and how viewing the business through the window of culture can open doors to positive change."

    MICHAEL PAPAGEORGE, ISF WATCHKEEPER
    TESTIMONIAL

    "17 years of experience working with start-up and high growth companies has allowed Brett to build an elegant and simple framework for the creation of a culture deck."

    Paul Archer, CEO Duel

    Our Covid-19 Research - How 165 Startups are Adapting to Remote Working

    We surveyed over 165 startup founders in the UK to find out how they're adapting their company culture to remote working during the Covid-19 pandemic. Our average respondent had raised £2m in funding and has a 10 - 24 person team.

    What we found out, in a sentence:

    The 'race to remote working excellence' has already started, and startups who are optimistic about their productivity gains from working remotely are doing x3 key culture initiatives differently from others.

    READ THE SURVEY RESULTS

    ABOUT OUR FOUNDER

    Brett Putter

    Brett is a leading expert on startup and high-growth company culture, and has built and trained a team of similarly passionate experts. He is the the founder and CEO of CultureGene a culture consultancy helping startup and high-growth develop strong, functional, high-performance cultures.

    Prior to founding CultureGene Brett was the Managing Partner at a leading London based Executive Search firm where he successfully completed CxO, VP and Director level searches for hundreds of high-growth companies in the UK, US and across EMEA.


    Our Press

    Our recent Interviews

    Blog

    LATEST BLOG POSTS

    What great companies are doing to define, embed and reinforce their culture.

    Early stage

    Might you be feeling burn out too?

    Meetings: the burn out solution

    Learn More

    Why wonderful meetings make an amazing culture

    Meetings are one of the most critical, yet overlooked areas of company culture

    Learn More