Growth stage

The importance of Purpose and why your start-up needs one.

Companies who clearly articulate their purpose enjoy higher growth rates and higher levels of success.

Bretton Putter

An interview with Pedro Oliveira co-founder of

How Landing.Jobs uses a well defined Purpose, Mission and Vision to differentiate itself from its competitors

Highlights include:

  • Purpose: How is "changing the lives of our candidates for the better"
  • The difference between Mission, Vision, Values & Purpose
  • How to craft a company Purpose Statement
  • How a strong sense of collective purpose drives employee satisfaction and helps increase customer loyalty.
  • Why developed an internal and external set of values