Early stage

The challenges of embedding your company culture in a global multi-office start-up

Misha Gopaul led a merger to create Fabric Technologies and discusses what he learnt from that process and how he applies those learnings in his current business FATMAP.

Bretton Putter

An interview with Misha Gopaul, co-founder and CEO of FATMAP

Running a business with offices spread around the world is a challenge. Misha discussed how he embeds and reinforces the FATMAP culture in this interview.

Highlights include:

  • How to embed culture across multiple offices and countries
  • The difference between the engineer as artist and the sales Picasso
  • The need for culture and values police
  • How the FATMAP team live the customer journey while building camaraderie