Early stage

6 Powerful Tools To Drive Your Company Culture Forward

Potent company culture is built on the foundation of shared values. Whether they are explicitly defined or not, shared values are the DNA of every company. At a fundamental level, they drive the behavior of the individuals that make up your team. Surfacing and defining your values is the first step to effectively leading your business and developing a strong and healthy company culture.

Bretton Putter

Potent company culture is built on the foundation of shared values. Whether they are explicitly defined or not, shared values are the DNA of every company. At a fundamental level, they drive the behavior of the individuals that make up your team. Surfacing and defining your values is the first step to effectively leading your business and developing a strong and healthy company culture. The next step, once you have defined your values, is to embed them into the business. The outcome of successfully embedding the values into your business is that the values are lived by the entire team.

The six embedding mechanisms listed below are the most powerful tools that a CEO has to educate their leadership team and employees on what’s important to the company. If you as the CEO, fail to practice what you preach, the messages you are sending will be in-congruent and cause confusion and mistrust. Make sure that the way you (and your leadership team) show up, lead and work is consistent with what you tell the organization is essential. As a leader, consider how the following can impact your business:

1. How do you reward and recognize?

You can demonstrate to your team – and deepen your understanding of – what you as a leader most value through the way you approach what and how you reward and recognize in your company. Every behavior that you reward, recognize or penalize will reinforce and more deeply embed what you value and prioritize, so approach this with clarity and be intentional. If you say that excellent customer service is important to you and the company, but you don't reward or recognize customer service, it's not important.

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