It is the glue that binds the team together.
The advantages of a strong company culture are:
Improved ability to hire the right A+ candidates who fit with the company’s culture combined with lower employee turn-over
Engaged employees who invest their discretionary energy in the company
Stronger bonds between team members, improved happiness and job satisfaction
Increased responsibility and autonomy
Higher trust factor across the company
Everyone pulling in the same direction during times of hardship for the company
Better overall results, higher growth, greater profitability and exit potential than the “average” start-up