Maverick - The Success Story Behind the World's Most Unusual Workplace

Ricardo Semler

This summary of the ideas from Ricardo Semler's book "Maverick" explores the reasons behind the amazing success of the company Semco. Founded in Brazil in 1952, it's revenues had risen by 600% in 1993, despite the fact that Brazil was in recession. The various facets of Semco's philosophy, as analyzed by Semler, are explained here: business aims, management of the workforce, encouragement of intitatives...