Resources

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Over 150 company culture assets from companies like Netflix, Facebook, Next Jump, Buurtzorg and Zappos

Scaling companies and culture

Ben Horowitz of A16Z interviews Lars Dalgaard CEO SuccessFactors

Read More

Lars Dalgard CEO SuccessFActors - Podcast

Getting started with your culture

How Asana & Algolia approached building their company cultures

Read More

Algolia Blog

Asana Blog

3 excellent Ricardo Semler podcasts about the future of company culture

Organizational changemaker Ricardo Semler in conversation with leaders challenging assumptions and changing how we live and work

Read More

Letting Values Inform Organizational Structure - Podcast

Killing the Dinosaur Business Model - Podcast

Reinventing Organisations - Book

The future of work

Two books to kick things off to understand the culture first movement and the future of work and company culture

Read More

An Everyone Culture - Book

Reinventing Organisations - Book

Atlassian founder's fireside chat

Cultivating Company Culture @ Atlassian Summit

Read More

Atlassian fireside chat - Video

Next Jump and Deliberately Developmental Organisations (DDOs)

A blog and video about Next Jump

Read More

Next Jump Leadership Academy - Video

Help your workers be their best selves - Blog

The Everyone Culture: Becoming a Deliberately Developmental Organization

Robert Kegan & Lisa Lahey
Read More

Reinventing Organisations

Frederic Laloux
Read More

Let my people go surfing

Yvon Chouinard
Read More

The Values Driven Organisation

Richard Barrett
Read More

Freedom Inc.: How Corporate Liberation Unleashes Employee Potential and Business Performance

Brian M. Carney and Isaac Getz
Read More

Originals How non-conformists move the world

Adam Grant
Read More

Built on Values: Creating an Enviable Culture that Outperforms the Competition

Ann Rhoades
Read More

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Noam Wasserman
Read More

Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead

Laszlo Bock
Read More

Build the Culture Advantage, Deliver Sustainable Performance with Clarity and Speed

Tim Kuppler, Ted Garnett, Tom Morehead, Scott Beilke
Read More

The Southwest Airlines Way

Jody Hoffer Gittell
Read More

Joy, Inc.: How We Built a Workplace People Love

Richard Sheridan
Read More

Principles

Ray Dalio
Read More

Maverick - The Success Story Behind the World's Most Unusual Workplace

Ricardo Semler
Read More

The seven day weekend

Ricardo Semler
Read More

The Culting of Brands

Douglas Atkin
Read More

The Nordstrom Way to Customer Service Excellence

Robert Spector
Read More

The Code of the Extraordinary Mind

Vishen Lakhiani, founder & CEO Mindvalley
Read More

Radical Candor: How to Get What You Want by Saying What You mean

Kim Scott
Read More

ReWork: Change the Way You Work Forever

Jason Fried & David Heinemeier Hanssen
Read More

Nuts!: Southwest Airline's Crazy Recipe for Business and Personal Success

Kevin Freiberg
Read More

The Five Dysfunctions of a Team - A Leadership Fable

Patrick M. Lencioni
Read More

Organizational Culture & Leadership

Edgar Schein
Read More

Culture rules and culture has rules - The 10 core principles of corporate culture

John R Childress
Read More

The Culture Code: Secrets of Highly Effective Groups

Daniel Coyle
Read More

The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

Teresa Amabile & Steven Kramer
Read More

Drive: The Surprising Truth About What Motivates Us

Daniel Pink
Read More

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

Verne Harnish
Read More

Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation

Neel Doshi & Lindsay McGregor
Read More

The Everyone Culture: Becoming a Deliberately Developmental Organization

Robert Kegan & Lisa Lahey
Learn More

A book about the future of company culture and work.

Absolutely fascinating read.

Reinventing Organisations

Frederic Laloux
Learn More

A few pioneering leaders have already cracked the code to the future of business leadership and the examples in this book show us, in practical detail, how it can be done. This book is full of insights, examples, and inspiring stories.

Let my people go surfing

Yvon Chouinard
Learn More

Yvon Chouinard founder of Patagonia, Inc shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.

The Values Driven Organisation

Richard Barrett
Learn More

Based on significant new research from multiple sources, Richard Barrett creates a compelling narrative about why values-driven organizations are the most successful organizations on the planet. 

Freedom Inc.: How Corporate Liberation Unleashes Employee Potential and Business Performance

Brian M. Carney and Isaac Getz
Learn More

Corporate liberationis a business philosophy that leaders around the world are using to radically transform their organizations. Liberating leaders believe that a workplace based on respect and freedom is a more natural environment than one based on mistrust and control.

Originals How non-conformists move the world

Adam Grant
Learn More

Grant examines how people can drive creative, moral, and organisational progress—and how leaders can encourage originality in their organisations from the woman at Apple who challenged Steve Jobs from three levels below, an analyst who challenged secrecy at the CIA to a billionaire financial wizard who fires employees who don’t criticize him.

Built on Values: Creating an Enviable Culture that Outperforms the Competition

Ann Rhoades
Learn More

Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Noam Wasserman
Learn More

The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead

Laszlo Bock
Learn More

For Bock, a “high-freedom approach” to managing people is key, as compared to the low-freedom command-and-control approach of traditional companies. Bock writes in one of the two “work rules” that summarize the chapter on culture, “Give people slightly more trust, freedom and authority than you are comfortable giving them. If you’re not nervous, you haven’t given them enough.”

Build the Culture Advantage, Deliver Sustainable Performance with Clarity and Speed

Tim Kuppler, Ted Garnett, Tom Morehead, Scott Beilke
Learn More

Leaders are fighting an uphill battle if they don't understand culture and how it specifically evolves as a basis for improving results. 86% of executives agree culture is "critical to business success" but 96% of employees feel "culture change is needed in their organization in some form."

The Southwest Airlines Way

Jody Hoffer Gittell
Learn More

Using the Power of Relationships to Achieve High Performance. Gittel, a university professor, explains that at Southwest Airlines, relationship building and collaboration aren't just given lip service - they're a condition of employment. This is an excellent case study of the airline and its competitors, wherein Gittell reveals the characteristics that make Southwest shine, traits other airlines have tried hard to emulate. 

Joy, Inc.: How We Built a Workplace People Love

Richard Sheridan
Learn More

CEO and “Chief Storyteller” Rich Sheridan removed the fear and ambiguity that typically make a workplace miserable. His own experience in the software industry taught him that, for many, work was marked by long hours and mismanaged projects with low-quality results. There had to be a better way.

Principles

Ray Dalio
Learn More

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that helped him create unique results in life and business.

"I want you to think for yourself—to decide 1) what you want, 2) what is true and 3) what to do about it. I want you to do that in a clear-headed thoughtful way, so that you get what you want. 

I wrote this book to help you do that."

Maverick - The Success Story Behind the World's Most Unusual Workplace

Ricardo Semler
Learn More

This summary of the ideas from Ricardo Semler's book "Maverick" explores the reasons behind the amazing success of the company Semco. Founded in Brazil in 1952, it's revenues had risen by 600% in 1993, despite the fact that Brazil was in recession. The various facets of Semco's philosophy, as analyzed by Semler, are explained here: business aims, management of the workforce, encouragement of intitatives...

The seven day weekend

Ricardo Semler
Learn More

"Ricardo Semler tells how Semco uses a revolutionary way of working to run a profit making company with a work force who love their jobs" (The Sunday Times)"

The Seven-Day Weekend will certainly encourage managers to look very carefully at their management practices" (Rocco Forte Management Today)

"Ricardo Semler is our kind of capitalist" (The Guardian)

The Culting of Brands

Douglas Atkin
Learn More

Atkin has spent years studying how certain customers show the same kind of devotion to their brands (such as Harley Davidson, iPod and eBay) as cult members do to their cults. 

The Nordstrom Way to Customer Service Excellence

Robert Spector
Learn More

Virtually every company wants to be the Nordstrom of their industry. Nordstrom is one of only five companies to make Fortune's "best companies to work for" and "most admired" list every year the surveys have been taken.

The Code of the Extraordinary Mind

Vishen Lakhiani, founder & CEO Mindvalley
Learn More

A great company culture isn't just about perks and a sexy office. It is the psyche – the conscience of the company itself. Focusing on happiness, growth, abundance and cultivating a mutual mission makes Mindvalley one of the top companies to work for today.

Radical Candor: How to Get What You Want by Saying What You mean

Kim Scott
Learn More

Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism, delivered to produce better results and help employees develop their skills and boundaries of success.

ReWork: Change the Way You Work Forever

Jason Fried & David Heinemeier Hanssen
Learn More

After 10 years of sustained profitability, entrepreneurs Jason Fried and David Hansson have collected the best ideas that have made their company a role model for others. In Rework, they redefine the rules of business to fit the realities of success in the 21st century.

Nuts!: Southwest Airline's Crazy Recipe for Business and Personal Success

Kevin Freiberg
Learn More

Today, Southwest is the safest airline in the world and ranks number one in the industry for service, on-time performance, and lowest employee turnover rate; and Fortune magazine has twice ranked Southwest one of the ten best companies to work for in America. How do they do it? 

The Five Dysfunctions of a Team - A Leadership Fable

Patrick M. Lencioni
Learn More

Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. 

Organizational Culture & Leadership

Edgar Schein
Learn More

Regarded as one of the most influential management books of all time, Edgar Schein draws on a wide range of contemporary research to redefine culture and demonstrate the crucial role leaders play in successfully applying the principles of culture to achieve their organizational goals.

Culture rules and culture has rules - The 10 core principles of corporate culture

John R Childress
Learn More

“This wonderful book will transform our understanding of corporate culture.  Seeing culture as a business system, and the 10 Core Principles that govern culture, can help leaders at all levels develop a high-performance organization.  Finally, an approach to corporate culture that makes a compelling business case!”  ~ Stephen M. R. Covey,

The Culture Code: Secrets of Highly Effective Groups

Daniel Coyle
Learn More

Daniel Coyle goes inside some of the most effective organisations in the world and reveals their secrets explaining what makes them tick and identifying the key factors that can generate team cohesion in any walk of life. 

The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

Teresa Amabile & Steven Kramer
Learn More

What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues.

Drive: The Surprising Truth About What Motivates Us

Daniel Pink
Learn More

The secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

Verne Harnish
Learn More

 This book is a compilation of best practices adapted from some of the best-run firms on the planet.

Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation

Neel Doshi & Lindsay McGregor
Learn More

Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time.

Some Notes on Company Culture

Eamon Leonard
Read More

How Algolia built a Culture-First Company around Ownership

Nicolas Dessaigne - CEO & Co-founder Algolia
Read More

Job 1

Matt Blumberg - CEO Return Path
Read More

Next Jump - How to profit by helping your workers be their best selves

Meghan French Dunbar & Rachel Zurer
Read More

Engineering a culture of psychological safety

John Looney, Principal Engineer INTERCOM
Read More

To Grow Faster, Hit Pause — and Ask These Questions from Stripe’s COO

Claire Hughes Johnson
Read More

How Netflix re-invented HR

Patty McCord
Read More

Why You Should Take a Relaxing Lunch Break

Jill Suttie
Read More

Five Strategic Reasons Why Democratic Leadership is The Future of Work

Arko van Brakel
Read More

Why MailChimp Doesn’t Let New Hires Work For Their First Week On The Job

Marti Wolf
Read More

Introducing Open Salaries at Buffer: Our Transparent Formula and All Individual Salaries

Buffer
Read More

Companies are finding that being principled pays off

World Economic Forum
Read More

How to choose the right startup to join as a technical leader

Jan Riethmayer, CTO ZenCargo
Read More

Happy living for everyone except the British!

Bretton Putter
Read More

Your Company’s Culture is Who You Hire, Fire, & Promote - Part 1

Dr. Cameron Sepah
Read More

Hacking Company Culture

Pedram Keyani Engineering director of growth @Uber,
Read More

Anatomy of an Asshole - Your Company’s Culture Is Who You Hire, Fire & Promote Part 2

Dr. Cameron Sepah
Read More

How We Think About Values Versus Deeply Held Beliefs

Brad Feld
Read More

MBA Mondays - Culture and fit

Fred Wilson
Read More

Dont fuck up the culture

Brian Cheskey
Read More

A new definition of company culture for tomorrow.

William Belk
Read More

Clorox CEO Benno Dorer received a 99% approval rating from his employees. Here is his philosophy.

Justin Bariso, Founder of Insight
Read More

How Asana Built The Best Company Culture In Tech

Taylor Lorenz
Read More

The Curse of Culture

Ben Thompson
Read More

Why Elon Musk encourages his employees to tell him exactly what he's doing wrong

Catherine Clifford
Read More

Why Successful Startups Stumble at 40+ Employees

Steve Blank
Read More

How Adding A Little Happiness To Your Workplace Could Boost Performance

Roger Trapp
Read More

The Unusual Management Style Sameer Dholakia, Of One Of The Most Highly Rated CEOs In Tech

Jeff Kauflin of Forbes Magazine
Read More

Why Culture Doesn't Just Beat Strategy, It Must Be the Strategy

Brent Gleeson
Read More

Satya Nadella Rewrites Microsoft’s Code

Harry Mccracken - FastCompany
Read More

Uber’s new cultural norms

Dara Khosrowshahi
Read More

How I Built A More Emotionally Intelligent Work Culture Than Me

Peter Holgate
Read More

All the CEOs Who Stepped Down in 2017, and What You Can Learn From Them (Slideshow)

Nina Zipkin
Read More

What Happens When Employees Choose Their Own Salaries

Ricardo Semler
Read More

How To Fix The Biggest Lie In Corporate America

Rick Wartzman
Read More

How Disney is turning women from across the company into coders

Nikki Katz
Read More

Want Fairer Workplaces? Give Employees Seats On The Board

Eillie Anzilotti
Read More

Why Great Employees Leave “Great Cultures”

Melissa Daimler
Read More

Scaling companies and culture

A16Z - Lars Dalgaard CEO SuccessFactors
Read More

Creating a thriving company culture

Gunnar Lovelace - CEO ThriveMarket
Read More

Company Culture & Building a unique Team

Balderton Capital & Roland Lamb - CEO Roli
Read More

Behind the Scenes With Zappos: How to Build a Lovable Company Culture

Jon Wolske, Culture Evangelist Zappos
Read More

Killing the Dinosaur Business Model (Part 1)

Ricardo Semler with Basecamp’s Jason Fried & DHH
Read More

Killing the Dinosaur Business Model (Part 2)

Ricardo Semler with Basecamp’s Jason Fried & DHH
Read More

How Transparency Helped the Start-up TINT Accelerate Profits, Growth, and Investments

Tim Sae Koo
Read More

Netflix's Reed Hastings in Culture Shock

Reed Hoffman with Reed Hastings
Read More

Ways to leverage your culture to attract the best talent

Anne Nimke, CEO and co-founder of Good Jobs
Read More

Letting Values Inform Organizational Structure

Jos de Blok, founder & CEO Buurtzorg
Read More

How Southwest Airlines Cultivates Amazing Company Culture

Gary Kelly
Read More

How to create great company culture

Harry Stebbings talks to Anand Sanwal of CBInsights
Read More

Reinventing Organisations

Ricardo Semler interviews Frederic Laloux
Read More

Transforming your company's culture

Tony Robbins
Read More

The Police & Self Management

Erwin Van Waeleghem, police commissioner for the city of Leuven
Read More

The revolutionary homecare company Buurtzorg

Jos De Blok
Read More

The Secrets Behind Clif Bar’s Culture & 97% Retention Rate

Jen Freitas
Read More

How to Create A Family-Style Culture and Dominate the Competition

Nanxi Liu, Enplug CEO
Read More

Phil Knight, Nike's Co-founder on Innovation, Culture, and Succession

Phil Knight
Read More

Reinventing Organisations

Ricardo Semler with Frederic Laloux
Read More

Ray Dalio, The Steve Jobs of Investing

Tim Ferris
Read More

"Culture can kill a company, full stop" -

Danny Fortson interviews Frances Frei of Uber
Read More

Just Eat: How David Buttress Co-Founded and Built a £5.5Bn Food Delivery Business

Dan Murray & Rich Martell
Read More

There's always a bigger fish -

Ben Thompson & James Allworth
Read More

How to create culture, start a revolutiion

Ben Horowitz
Read More

"Culture Eats Strategy for Breakfast" breakfast event

Bretton Putter
Read More

Growth at Transferwise

Nilan Peiris, VP Growth Transferwise
Read More

Zappos Company Culture

Zappos
Read More

Fireside Chat: Cultivating Company Culture - how to tend and grow it - Atlassian Summit 2015

Atlassian
Read More

How To Transform Your Company Culture And Attract Brilliant Talent

Vishen Lakhiani, founder & CEO Mindvalley
Read More

Netflix CEO Reed Hastings Talks About Scaling A Business

Reed Hastings interviewed by Reed Hoffman
Read More

Culture as an Advantage for Innovation

Peter Thiel
Read More

Company Culture Is Greater Than Everything

Gary Vaynerchuk
Read More

Dev Ops & developing a great culture

Twitter
Read More

Why company culture is crucial

Dharmesh Shah, co-founder & CTO
Read More

Building a Lasting Company Culture

Julia Hartz, Co-founder and President of Eventbrite
Read More

Is a Company's Culture Determined by Design or Default?

Jay Wilkinson, President of Firespring
Read More

How to build a great company culture?

Brian Chesky, CEO of AirBnB interviewed by Alfred Lin of Sequoia
Read More

Culture & Engineering Interview at Atlassian

Atlassian
Read More

The Moneyball of Leadership

Charlie Kim
Read More

“Principles: Life and Work."

Charlie Rose
Read More

Pedram Keyani Engineering Director Facebook/Uber - why does culture matter?

Pedram Keyani
Read More

Meaningful Work and Relationships: A Conversation with Ray Dalio

MilkenInstitute
Read More

Netflix Culture

Reed Hastings
Read More

Building a strong engineering culture

Kevin Goldsmith - Spotify CTO
Read More

Valve Employee Handbook

Gabe Newell & Mike Harrington
Read More

Hootsuite's Manifesto: Building a Social Revolution

Hootesuite
Read More

How Github used to work

Zach Holman
Read More

Buffer culture 0.6 (With a change to Be a No Ego Doer)

Founders Leo Widrich & Joel Gascoigne
Read More

Culture Code: Creating A Lovable Company

Hubspot
Read More

The Asana Culture Code

Asana
Read More

Code as Craft: Building a Strong Engineering Culture at Etsy

Chad Dickerson, CEO Etsy
Read More

The little book of Ideo

Ideo
Read More

eShares Culture Deck

eShares
Read More

The Motley Fool Culture Code

The Motley Fool
Read More

LinkedIn's culture of transformation

Pat Wadors, LinkedIn Senior Vice President Global Talent Organization
Read More

Handy Culture Deck v1.0

Handy
Read More

#CultureCode; What we believe. How we work. How we lead.

Dell
Read More

Soundstripe Culture Deck 2017

Travis Terrell
Read More

Patreon Culture Deck

Tyler Sean Palmer, VP of Operations at Patreon
Read More

We are Ometrians

Ometria
Read More

Electrolux Culture Deck

Electrolux
Read More

Nordstrom Technology Culture Deck

Nordstrom Technology
Read More

Skimlinks Culture Book

Skimlinks
Read More

GoDaddy Culture Deck

Andrew Carges, Vice President, WW Talent Acquisition GoDaddy
Read More

Facebook Little Red Book

Ben Barry
Read More

Mindvalley Culture Deck

Mindvalley
Read More

360 Incentives culture year book

360 Incentives
Read More

Acceleration Partners Culture Deck

Acceleration Partners
Read More

Big Space Ship Culture Deck

Big Space Ship
Read More

Nanigans Culture Deck

Nanigans
Read More

DoSomething Culture Deck

DoSomething
Read More

Possible Health Culture Deck

Possible
Read More

Runway East Values Deck

Runway East
Read More

ustwo Cultural Manifesto

ustwo
Read More
Asana

“To help humanity thrive by enabling all teams to work together effortlessly.”

Google

“To organize the world’s information and make it universally accessible and useful.”

Tumblr

“To empower creators to make their best work and get it in front of the audience they deserve.”

Redhat

“To be the catalyst in communities of customers, contributors, and partners creating better technology the open source way.”

Buurtzorg

“To change and improve the delivery and quality of home health care through the leadership and collaboration of the community nurse, allowing the individual to receive the kind of care they most need, where they most want it, and thus avoid more costly institutional care for as long as possible.”

Winnow

Our mission is to connect the kitchen, to help create a movement of chefs, and to inspire others to see that food is too valuable to waste.

3M

“To Improve Every Life through Innovative Giving in Education, Community and the Environment.”

Facebook

"To bring the world closer together,"

Wholefoods

"Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet."

Southwest Airlines

“Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”

Ferrari

“To make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road.”

Atlassian

Open company, no bullshit

Build with heart and balance

Don’t #@!% the customer

Play, as a team

Be the change you seek

Nike

“Bring inspiration and innovation to every athlete in the world.*If you have a body, you are an athlete.”

Cisco

“Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.”

Microsoft

“To enable people and businesses throughout the world to realize their full potential.”

Tesla

“To enable people and businesses throughout the world to realize their full potential.”

LinkedIn

“To connect the world’s professionals to make them more productive and successful.”

Alibaba

“To make it easy to do business anywhere.”

Next Jump

Better Me + Better You = Better Us

Amazon

“To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.”

PayPal

“To build the Web’s most convenient, secure, cost-effective payment solution.”

Apple

"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and​ Internet offerings."

Twitter

“To give everyone the power to create and share ideas and information instantly, without barriers.”

Airbnb

“Belong anywhere.”

Crew

 The worlds most trusted, collaborative marketplace for work

Mattermark

Organising the worlds business information

LinkedIn

Find and contact the people you need through the people you already trust

Youtube

To become the primary outlet of user generated content on the internet and to allow anyone to upload, browse and share this content

Mixpanel

Help the world learn from our data