Musings

Who is responsible for company culture?

Culture management is not yet considered to be an essential part of a startup’s key disciplines, but it will be.

One of the major challenges for most startup and high-growth companies today is no one is responsible for company culture. The CMO is responsible for marketing, the Chief Product Officer for product and so on, but there is nobody with the explicit responsibility for culture. Culture management is not yet considered to be an essential part of a startup’s key disciplines, but it will be. Competition will result in the culture requirements of a startup becoming more demanding and somebody needs to take responsibility. If your competitor can demonstrate a clearly defined culture – well thought through values, mission and vision – and you can’t do the same for your company, who is the candidate more likely to join?

Deloiite Global Human Capital Trends 2016

12% of executives believe their companies are driving the right culture and 72% say they don't understand their culture

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Company values & the associated expected behaviours

A list of company values is important, but that's only the outer layer of the onion

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