John R. Graham, Campbell R. Harvey, Jillian Popadak, Shivaram Rajgopal use a novel survey and interview-based analysis of 1,348 North American firms.
- Over half of senior executives believe that corporate culture is a top-three driver of firm value and 92% believe that improving their culture would increase their firm's value.
- Surprisingly, only 16% believe their culture is where it should be.
- Executives link culture to ethical choices (compliance, short-termism), innovation (creativity, taking appropriate risk), and value creation (productivity, acquisition premia).