#cultureXnumbers: Show me the data! - Duke University study

Does corporate culture matter? Can differences in corporate culture explain why similar firms diverge with one succeeding and the other failing?

John R. GrahamCampbell R. HarveyJillian PopadakShivaram Rajgopal use a novel survey and interview-based analysis of 1,348 North American firms. 

- Over half of senior executives believe that corporate culture is a top-three driver of firm value and 92% believe that improving their culture would increase their firm's value. 

- Surprisingly, only 16% believe their culture is where it should be. 

- Executives link culture to ethical choices (compliance, short-termism), innovation (creativity, taking appropriate risk), and value creation (productivity, acquisition premia).

Deloitte Global Human Capital Trends 2016

12% of executives believe their companies are driving the right culture and 72% say they don't understand their culture

Company values & the associated expected behaviours

A list of company values is important, but that's only the outer layer of the onion