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The Culture Gene

9 out of 10 CEOs fail to leverage the one competitive advantage that they have complete control over. The 10% of CEOs who do maximize their culture automatically gift themselves with a powerful asset and an above-average chance of success.

A well-defined culture is the superglue that enables companies to unite, break through the mold, and scale to unparalleled heights. Culture isn’t just a key differentiator for building truly great companies; it is often the primary reason why a candidate joins a particular company—a reason that reigns above the salary, stock options, or the inherent risk associated with the business.

When culture is ignored or neglected, it remains invisible, subconscious, and intangible—with tangible results; a non-prioritized culture can evolve into a dangerous liability that hinders all efforts to grow the business. Without a well-defined company culture, multi-billion-dollar businesses like Airbnb, Spotify, Atlassian, Slack, and Pinterest could not have scaled so spectacularly and sustainably.

Among of myriad of other examples, strong company culture is also:
Why Unbounce was able to save $1.5M annually on recruitment fees…
How Makers Academy enables all its employees to set their own salaries…
How Hotjar scaled a fully-remote business (from $0 to $10M, from 4 to 57 people) in three years…
Why Influitive holds a 9-minute daily Sync Up meeting that’s mandatory for all 180+ employees…
Why Next Jump has a “no fire policy”…
Using a dragon bouncy castle as a means of evaluating a candidate’s culture fit…

The CEOs interviewed in this book don’t just invest in their culture; they use it as the cornerstone of every business decision, aligning behavior with the company’s core values, mission, and vision. Prying open the invisible black box of high-growth company cultures, this book delves deeper into the inner workings of culture to explain exactly what it is, how it works, and why it matters for you.

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