A well-defined culture is the superglue that enables companies to unite, break through the mold, and scale to unparalleled heights. Culture isn’t just a key differentiator for building truly great companies; it is often the primary reason why a candidate joins a particular company—a reason that reigns above the salary, stock options, or the inherent risk associated with the business.
When culture is ignored or neglected, it remains invisible, subconscious, and intangible—with tangible results; a non-prioritized culture can evolve into a dangerous liability that hinders all efforts to grow the business. Without a well-defined company culture, multi-billion-dollar businesses like Airbnb, Spotify, Atlassian, Slack, and Pinterest could not have scaled so spectacularly and sustainably.
The CEOs interviewed in this book don’t just invest in their culture; they use it as the cornerstone of every business decision, aligning behavior with the company’s core values, mission, and vision. Prying open the invisible black box of high-growth company cultures, this book delves deeper into the inner workings of culture to explain exactly what it is, how it works, and why it matters for you.