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The Culture-Driven Leader

9 out of 10 CEOs fail to leverage the one competitive advantage that they have complete control over.

In depth interviews with over 70 CEOs to understand how startups and high growth companies use their culture to achieve massive competitive advantage.

Explore the tools and techniques that leaders from companies like Adaptive Insights, Algolia, Angellist, Salesloft and Hotjar use to:

Define, embed and manage their culture
Embed their culture into processes such as hiring, onboarding, probation and employee reviews
Create a values-driven interview process
Develop employee feedback as a means to build adaptability into their organizations
Build proactive learning environments
Create transparent, trusting and psychologically safe cultures
Invest in diversity and inclusion 
Deal with brilliant jerks and bad hires

The culture-driven CEOs interviewed in this book don’t just invest in their culture; they use it as the cornerstone of every business decision, aligning behavior with the company’s core values, mission, and vision.
Prying open the black box of high-growth company cultures, this book delves deeper into the inner workings of culture to explain exactly what it is, how it works, and why it matters for you.