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This is the first book to shine a light deep inside the black box of startup and high-growth company culture, providing a clear and practical blueprint to help you define, embed and manage your culture.

Watch the 3 to 5 minute videos below to get a taste of what I will be sharing in the book

Own Your Culture

how to define, embed and manage your company culture

In depth interviews with over 50 CEOs to understand how startups and high growth companies use their culture to achieve massive competitive advantage.

Explore the tools and techniques that leaders from companies like Adaptive Insights, Algolia, AngelList, SalesLoft and Hotjar use to:

Define, embed and manage their culture
Embed their culture into processes such as hiring, onboarding, probation and employee reviews
Create a values-driven interview process
Develop employee feedback as a means to build adaptability into their organizations
Build proactive learning environments
Create transparent, trusting and psychologically safe cultures
Invest in diversity and inclusion 
Deal with brilliant jerks and bad hires

What people are saying

Own Your Culture will help you develop a strong culture and future-proof your business

PAUL NIXON, CEO, LGT VESTRA US

This book is packed with actionable ideas, tools, techniques, and real-life stories that will help you design and develop the culture you want for your business.

SIMONE MAINI, COO, ELLIPTIC

There is no longer any excuse. Everyone can build a great company culture using the tools and techniques in this book.

IVAILO JORDANOV, 7% VENTURES, PARTNER

“Own Your Culture delivers a framework and sorely needed model for how you can build your own version of amazing. This should be required reading for every leader who aspires to achieve success today in their organization. You need to read Bretton Putter’s book.” 

STEVE CADIGAN, FORMER VP TALENT LINKEDIN, FOUNDER CADIGAN TALENT VENTURES

The timing for this book could not be better. Every business leader who wants to develop and strengthen the glue that is their organization’s culture should read this book.

NORA ROTHROCK, MD, US TAX & FINANCIAL

This book is powerful and so crucial, especially given all that is happening in the business world right now.

ROMANIE THOMAS, CEO, JUGGLEJOBS

Own Your Culture will help you build a culture to inspire your people and enable them to do their best work.

BRONWEN LOUBSER, CEO, FRAMES@53

Culture defines how a company hires, engages customers, builds product, partners with other companies, and ultimately treats all shareholders. Own Your Culture is the starting block to help you on the journey of crafting your company's culture.

CARLOS ESPINAL, PARTNER SEEDCAMP

Own Your Culture is the first book that truly demystifies how startups and high-growth companies develop such powerful company cultures.

ED SPIEGEL, CEO, PEER MEDICAL

Read this book if you would like to build, improve, or simply learn about the importance of company culture.

YURY TERESHCHENKO, DIRECTOR, EVORI

The culture-driven CEOs interviewed in this book don’t just invest in their culture; they use it as the cornerstone of every business decision, aligning behavior with the company’s core values, mission, and vision.
Prying open the black box of high-growth company cultures, this book delves deeper into the inner workings of culture to explain exactly what it is, how it works, and why it matters for you.